We’re the Martins, and we’re a little rusk-obsessed.

We honestly believe rusks should be South Africa’s national treasure. For years, we’ve been perfecting our homemade rusk recipe — tweaking ingredients, refining the process, and baking endless test batches.

Eventually, our family and friends couldn’t stop asking for more. They begged for the recipe, came back for second helpings, and regularly raided the rusk jar.

After lots of encouragement and prayer, Crafted Rusks was born.

We’re proud to share a rusk that is South African at heart, but created with the health conscious and coffee obsessed in mind.

Crunchy, nutty, lower in sugar, and always ready to dunk.

What makes our rusks unique

  • Crafted for Crunch

    Each rusk is baked twice to golden perfection, giving you that satisfying crunch we’re known for.

  • Real Ingredients, No Junk

    We only use natural, wholesome ingredients, no preservatives, no shortcuts, and definitely no weird stuff.

  • Rooted in Durban, KZN

    Our recipe was born in our home kitchen and is handcrafted locally with love by our small but mighty team.

Meet the Magic Behind the Rusks

From the beginning, one of our biggest goals was to create meaningful jobs. And these three women are proof that great things rise when women lead.

Thembi and Jobi have been the heart of our kitchen since day one. Their hands and care go into every single batch, and we truly couldn’t do it without them.

Buy some rusks